In Azendoo, you can either be notified of everything that happens, or only what concerns you directly. If you go to your Personal Settings and to the Web Notifications tab, you can choose between the two settings.
Check the setting to be notified only when you are involved, uncheck to be notified for all conversations.
When you have the setting check, it also activates the new conversation counter, here is what it looks like:
As a result, you will receive fewer notifications that are not directly related to your work, helping you stay more focused on what matters.